Beware the 'Walking Dead': Analyzing Customer Data from a Multi-Service Firm (Knowledge at Wharton) by Extended warranty on new car

Sun, 17 Jun 2007 10:48:12 -0700

Beware the 'Walking Dead': Analyzing Customer Data from a Multi-Service Firm (Knowledge at Wharton)

by Extended warranty on new car (extended-warranty-on-new-car) @ Sun, 17 Jun 2007 10:48:12 -0700
Think of them as the "walking dead," a type of customer who currently maintains service with a particular company, but whose next action will most likely be to discontinue that relationship, according to a new study that examines how the customers of a telecommunications firm acquire and discard services over time. The paper -- "Modeling the Evolution of Customers' Service Portfolios," by Wharton ...

Fight back against shady dealer (Bankrate.com via Yahoo! Finance)
The purchase of an extended warranty has nothing to do with the availability of financing or the interest rate you have to pay, says Bankrate car expert Terry Jackson.